|Media and Advertising
Sales, customer, inventory, demographic profiles, mailing lists, and other data processed in geoinformation environment enable to compare which products and promotions match the lifestyles and buying patterns of the targeted customers.
Geography fundamentally influences and connects culture, business, society, and lifestyle. Geography answers many business and marketing queries. GDi GISDATA is committed to the idea that tools capable of leveraging geography are smart for business and should become as common in business as back-office accounting systems.
The intuitive power of maps, combined with the analytical power of a GIS, often reveals trends, patterns, and opportunities that may not be detected in tabular data alone and can help provide a competitive edge. GIS makes snapshot of trends to create trade areas, patterns on maps, predict sales, design sales territories, plan media, and much more. This means the understanding of the market and making better decisions faster than competition.
Targeted Marketing – quick and easy access to demographic data reports and mapping
The primary focus for all direct marketers is customers – how to identify them, keep them, reach them, and find more like them. To accomplish these goals better than competitors, the focus must be on customer marketing applications such as acquisition, marketing, messaging, purchasing, and retention. Understanding the customers’ demographics, behaviors, and purchasing patterns increases the chances of retaining them and finding more like them. Direct marketers can use GDi GISDATA solutions to create, manage, integrate, analyze, display, and disseminate data about their customers and prospects.
The customer database is company’s most important resource. Understanding customers is critical to the success of the company. GDi GISDATA creates a multi-dimensional snapshot of your customer database to assign territories, plan and measure marketing campaigns and most importantly, spreads the circle of potential customers.
GIS allows businesses to organize and track the value and behavior of your customers:
GIS for Media Business
GIS provides journalists with more effective tools to report the news and put it in context for readers. For media business executives, it manages the networks that facilitate subscriptions and distribution. The growth of the Internet in the past 10 years has challenged publishers to find new ways to grow and maintain profitability. Identifying new markets, increasing advertising revenue, and keeping distribution costs to a minimum are keys to success. GIS gives a better way to manage all of these functions.
Lower Distribution Costs
Managing the logistics of delivering publications to customers or resellers can be costly. GDi GISDATA solutions integrate mapping analysis into decision support for everything from calculated arrival times to customer sites and schedule requests.
GIS allows logistics manager to map routes for multiple trucks while accounting for factors such as set delivery times, construction or other delaying factors on the roads, and minimizing route miles. Route plans can be viewed in map format as well as list and timeline format and updates can be sent to drivers already on their routes.
Streamlining the distribution process helps reduce costs and improve service to existing customers.