|Retail and Commercial Business
Maximize the return on investment (ROI) through a host of geographic applications
Businesses must manage and use a world of information. This information includes a geographic location, an address, a service boundary, a sales territory, or a delivery route that can be viewed and analyzed on a map. Integration of business, demographic, geographic, and customer data produce applications that can be shared across an entire organization, to the field, and via the Internet.
GIS can help to find the right site for the next store, distribution center, or service department. Market penetration, market share, and trade areas can be visualized with powerful GIS tools.
GDi GISDATA has over a decade of experience in GIS solutions and services implementation, which includes:
Understanding how far customers are willing to travel to patronize store location helps to define the trade area. With this information, the spending limit can be focused on target marketing, understand the competition and take advantage of their weaknesses.
GIS offers a better way to find the right site for the next store, distribution center, or service department. With GIS, businesses can combine aerial photos, competitor locations, planned residential subdivisions, customer surveys with census data to visualize market penetration, market share, and predict customer patronage for a new location.
Supply Chain Management
GIS can be used to model supply and delivery points. GDi GISDATA solution DIVERTON for intelligent geographic routing can then be used to determine product routing, optimizing and providing data management and reporting support for sophisticated product transaction management systems.
GDi GISDATA provides the data model and tools needed to store, analyze, and display spatial information that can be readily shared and understood. A geographic framework enhances analysis capabilities and provides more effective sharing of information with customers, suppliers, and business partners. Selecting the best sites, profiling customers, analyzing market areas, updating and managing assets in real time, and providing location-based services (LBS) to users results in better market position.