Maximize the return on investment (ROI) through a host of geographic applications

Businesses must manage and use a world of information. This information includes a geographic location, an address, a service boundary, a sales territory, or a delivery route that can be viewed and analyzed on a map. Integration of business, demographic, geographic, and customer data produce applications that can be shared across an entire organization, to the field, and via the Internet.

GIS can help to find the right site for the next store, distribution center, or service department. Market penetration, market share, and trade areas can be visualized with powerful GIS tools.

GDi GISDATA has over a decade of experience in GIS solutions and services implementation, which includes:

Market Analysis

Understanding how far customers are willing to travel to patronize store location helps to define the trade area. With this information, the spending limit can be focused on target marketing, understand the competition and take advantage of their weaknesses.
GIS market analysis tools can help to determine which products and promotions match the lifestyles and buying patterns of the customers. When markets change, GIS can help to plan exit strategies and asset disposal.
GDi GISDATA solutions help businesses do market and portfolio analysis by answering questions like:

• What market areas will support a new store?
• Why is the new location not performing like the rest?
• How large is the trade area?
• What products are selling, and where?
• When and where should a new business be opened without cannibalizing existing store fronts?
• Where are the competitors’ locations? Proximity, distance to competitors?

Site Selection

GIS offers a better way to find the right site for the next store, distribution center, or service department. With GIS, businesses can combine aerial photos, competitor locations, planned residential subdivisions, customer surveys with census data to visualize market penetration, market share, and predict customer patronage for a new location.
GDi GISDATA solutions help business do site selection by answering questions like:

• What is the market penetration?
• Where is the trade area?
• Visibility analysis?
• Where are POI (residential buildings, schools, traffic area,…)?
• What is the market share?
• Where are the sites with the highest population and income?
• Where should be located a new store, warehouse or other facility?

Supply Chain Management

GIS can be used to model supply and delivery points. GDi GISDATA solution DIVERTON for intelligent geographic routing can then be used to determine product routing, optimizing and providing data management and reporting support for sophisticated product transaction management systems.
GDi GISDATA solutions help businesses to answer supply chain management questions like:

• What is the drive time from the central facility?
• How long will it take to reach delivery locations?
• Which customers should be in separate service areas?
• How can be tracked goods through the supply chain?
• How can be seen what is happening with the supply chain?

GDi GISDATA provides the data model and tools needed to store, analyze, and display spatial information that can be readily shared and understood. A geographic framework enhances analysis capabilities and provides more effective sharing of information with customers, suppliers, and business partners. Selecting the best sites, profiling customers, analyzing market areas, updating and managing assets in real time, and providing location-based services (LBS) to users results in better market position.