Knowing and understanding local demography is often a key for understanding business processes and trends, because every business needs to know who their customers are, where they are and where to find more like them.

GDi GISDATA geodemographic database encompasses a variety of datasets that helps companies and organizations analyze markets, profile customers, evaluate competitors, and much more. GDi GISDATA geodemographic data provide valuable information on socio-demographic characteristics of certain area by which one can define, quantify and localize target groups, identify potential markets and do all regional planning and market processing. Population by sex and age, private households by family structure and, population by sex and education attainment, population by sex and age and main sources of livelihood integrated with administrative units gives a very detailed picture on socio-economic and socio-demographic characteristics of certain area. The geodemographic model in form of a GRID is a unique product that provides demographic information on for almost every square kilometer. Population GRID is created by sophisticated spatial analysis by combining population data for administrative units with land use maps and other indicators.

Postcode database also proved to be very popular by our users. Postcode areas are defined by settlement areas which share the common 5 digit ZIP code. Postcode database is a very good reference for geocoding and visualization of address related data, and is especially often used for displaying and analyzing consumer information.

For more information about geodemographic data or any other geoinformation data content please contact us.